James Won with two chefs at the Krug Ambassade tasting moment, Tokyo — photograph by Carol Sachs
Collaborations · 2014 – ongoing

The houses that have walked alongside the work.

Maisons, institutions, producers — each at the standard the partner asks for, never merged into a single luxury voice.

These are the relationships that have carried the work across more than a decade — the champagne, cognac, and single-malt houses; the work-architecture and tableware ateliers; the lifestyle marques; the sovereign-cultural and academic institutions; and, in time, the producers closest to the land. Each carries its own standard. None is collapsed into a single luxury voice.

I owe each partner the honour of being read on their own terms. Krug at Krug standard; Hennessy at Hennessy standard; the Sarawak State Government at sovereign-cultural standard; Taylor's University at academic standard. The discipline is to keep that fidelity, page by page, year by year.

Each partnership has earned what came after. The Krug Ambassade work earned the Coteaux de Champagne honour. The wider maison and conservation work earned the Mérite Agricole. Each came as a gift from people who chose to walk alongside what I was trying to build.

The 2025 turn from restaurant operations to cultural diplomacy did not close any of these relationships. It redirected them. Each continues at its own pace, in its own form, into what comes next.

The houses chose this work for what it stands for, not for display. Each is a sign the work is taken seriously; none is the reason it matters.

Spirits, Champagne, Cognac

The houses at the centre of the table

Where the cuvée or the cask leads.

Champagne and Cognac

Krug since 2014; Hennessy from 2016; Louis XIII through the Les Voyages du Caviar work.

The single-malt disciplines

The Macallan as the Six Pillars; Mortlach as the Beast at MeatMore.

The single-malt programmes

Glenmorangie at Brasserie Enfin in 2014, the founding piece; The Balvenie at Shin'Labo in 2022, the discipline of restraint.

Institutional

Where the work meets the academy

Curriculum responsibility, not industry-guest visits.

The Krug Chef's Table at Shin'Labo
Champagne · since 2014

Krug.

Twelve years since 2014, with the champagne maison whose Single Ingredient discipline has shaped the work. Malaysia's first Krug Ambassade Chef. Asia's only Krug Chef's Table — at Enfin from April 2016, then Shin'Labo from February 2022.

Walk into the Krug record

I owe each partner the honour of being read on their own terms. Krug at Krug standard; Hennessy at Hennessy standard.

On the maisons

*Five groups; one standard. Each maison on its own terms, never merged into a single luxury voice. Each institution at its own standing, never reduced to courtesy. Each partner I have been honoured by — and each partner I have tried to honour in turn.*

Try Krug Chef's Table, Mortlach, Locally Sauced, Mérite Agricole, Ryoutei, or Serumpun Osaka.