
The long sherry cask
Speyside heritage, sherry-cask maturation, and pairings that put single malt at the centre of the table.
For many people, The Macallan is the single-malt house every other Speyside house is measured against. It was founded in 1824 on the Easter Elchies estate, and for two centuries it has built its spirit around sherry-cask maturation. From February 2022 to February 2024, I ran a twenty-four month Dining Experience with the maison at Shin'Labo. It included the Harmony Collection Rich Cacao flagship and, at its high point, the official launch dinner for The Macallan × 007 special edition, one of the maison's most important launches of the period. I hosted that dinner at Shin'Labo and produced a large body of video and written content for it.
The maison
The Macallan was founded in 1824 on the Easter Elchies estate at Craigellachie, Speyside. Two centuries on, sherry-cask maturation is still the thing the house is built on. Many Scotch houses use sherry seasoning as one technique among several. At The Macallan the cask is the structure of the whisky, and everything else follows from it.
The maison publishes the principles it holds itself to as the Six Pillars: the Spiritual Home (Easter Elchies), the Curiously Small Stills, the Finest Cut, the Exceptional Oak Casks, Natural Colour and the Peerless Spirit. These are working constraints, and the house has worked inside them for two hundred years.
When I cook for The Macallan, I cook to those six. The age-statement releases, 12, 18, 25, 30 and the rare releases beyond, each want a different pairing, and I have tried to respect the differences instead of treating the range as one whisky. A Macallan plate is built for the sherry cask. A generic Speyside pairing would flatten what the maison has spent two centuries making.
The Dining Experience at Shin’Labo, 15 February 2022 to 14 February 2024
The Dining Experience ran at Shin’Labo for twenty-four months, from 15 February 2022 to 14 February 2024. At the time it was the maison’s longest dining engagement in Malaysia, and it is one of the longest of my own career.
Two other programmes ran in the same room. The Krug Chef’s Table had moved to Shin’Labo in February 2022 (it was Asia’s only Krug Chef’s Table at the time), and the room also carried wider whisky and cognac work. Running Champagne, Cognac and sherry-cask Speyside side by side in one venue for two years was the hardest cross-maison work I have done.
The programme closed on 14 February 2024. That happened to fall close to my own Mérite Agricole conferral that year and to The Macallan’s bicentenary. I did not use either as marketing.
The Macallan × 007, the official launch dinner at Shin’Labo
The high point of the twenty-four months was the official launch dinner for The Macallan × 007 special edition, which I hosted at Shin’Labo. The 007 edition was among the maison’s biggest releases of the period: the Bond franchise meeting Speyside heritage, in a bottle that had to do justice to both.
The dinner was where the maison’s Malaysian audience first met the edition. I wrote the menu around what the bottle brought to the table: the cocktail-bar world of the Bond character, the sherry-cask house style of The Macallan, and the yōshoku room at Shin’Labo, which gave both an unexpected partner. Beyond the dinner, I produced a large body of video and written features to support the launch, and the maison has kept drawing on that material since.
The 007 launch is the centre of my Macallan record. It was the most concentrated piece of launch work the partnership produced, and it shows what a Dining Experience can do when the maison and I treat a launch as a shared chapter instead of a booking.
Rich Cacao, the Harmony Collection flagship
The 2022 limited-edition flagship of the Shin’Labo programme was Rich Cacao, the first edition in The Macallan’s Harmony Collection. It is the maison’s collaboration with Jordi Roca, the pastry chef of El Celler de Can Roca. The Macallan’s Whisky Maker, Polly Logan, searched the maturing stocks for casks with rare chocolate notes to make a whisky that pairs with the richest chocolate.
The presentation box was made from cacao husks discarded in chocolate-making, so a by-product found a second use. The same circular thinking ran through the bottle and the box.
Edrington Malaysia allocated ninety-four bottles of Rich Cacao to Shin’Labo over the programme. An allocation that exclusive, to one venue, for two years, shows how seriously the maison took the partnership.
What the work carries forward
The Dining Experience ended in February 2024, when Shin’Labo’s spirits and Champagne programmes closed. The Macallan, like Mortlach and the Krug Chef’s Table beside it, is a closed chapter. What I keep is what the work taught me: that sherry is structure, that each age statement is its own expression, that a plate should meet a whisky on the whisky’s terms, and what it takes to build a launch dinner for a release the size of the 007 edition.
Additional film
Selected Press
Full archive →- The Macallan Dining Experience, Shin'Labo, V3 Programme document, 15 February 2022 to 14 February 2024 24-month engagement · Harmony Collection Rich Cacao flagship · 94-bottle allocation 15 February 2022
- The Macallan × 007, Launch Dinner Official launch dinner for the 007 special edition · Shin'Labo Hosted by James Won at Shin'Labo · video and written features produced for the maison 1 January 2023
- Robb Report Malaysia James Won, Krug, Ryoutei Shin'Labo, Champagne Adjacent spirits-and-champagne coverage at the same venue 13 September 2022
- Citta Bella Krug Champagne 与 Shin'Labo by James Won 的香槟之约 1 August 2022 ZH-CN
- Pin Prestige PinPalate Review on Krug Chef's Table at Shin'Labo Restaurant Same venue · adjacent spirits-and-champagne coverage 18 October 2022
- Prestige Online Malaysia The Macallan Celebrates 60 Years of the James Bond Film Franchise with an Insightful Limited Edition Collection 007 60th anniversary · launch coverage 15 December 2022
- Robb Report Malaysia The Macallan James Bond 60th Anniversary Special Editions 007 60th anniversary · regional flagship 1 December 2022
Cross-references
Spirits, Champagne and Cognac
MortlachThe other Speyside, the Beast of Dufftown
KrugThe parallel Champagne ambassadorship at Shin'Labo
HennessyThe cognac partner
Shin'LaboThe room that hosted the Dining Experience and the 007 launch
RecognitionThe credentials the maison-led work earned
Two hundred years of sherry casks, Six Pillars, one estate at Easter Elchies. The Macallan does not need a chef to speak for it. I have only tried to cook to the whisky, with the care it asks for.
