French Borneo, two complete traditions in conversation
French Borneo is something other than fusion. It brings the rigour of contemporary French cooking, worked through Modernist techniques, together with the living indigenous knowledge of Borneo's communities. It is the cooking at the centre of Serumpun Sarawak.
A working method
French Borneo is the cuisine at the heart of Serumpun Sarawak. It joins the rigour of contemporary French cooking, worked through Modernist techniques, with the living indigenous knowledge of Borneo’s thirty-four communities. The research behind it is done with Professor Gerard Bodeker, using archival material from the Borneo Cultural Museum and the Sarawak Biodiversity Centre’s research and knowledge on indigenous flora.
It is a method I work by, and I did not choose the name to sound fashionable. Fusion, as the word is used in marketing, has come to mean a kitchen that cannot decide what it is. French Borneo is a conversation between two complete traditions. Each keeps its standing, and each gives the other something it lacks.
The French framework
The French side gives the cooking its structure: sauces built on proper foundations, pastry made by ratio, a brigade that carries into service, and a menu written to a standard. Without that discipline the cultural depth has nowhere to land.
The structure is one audiences recognise. Inside it, Bornean ingredients and indigenous techniques can be heard properly on stages where they would otherwise be unfamiliar.
This discipline has been recognised in France with two Chevalier honours: the Ordre des Coteaux de Champagne (2014), the Champagne confraternity, and the Ordre du Mérite Agricole (2024), a French state order. Both honour the French rigour the cooking stands on. They recognise that rigour and make no judgement on the synthesis itself.
The Borneo source
The Borneo side gives what no foreign technique can: knowledge of ingredients passed down over centuries, an understanding of edible plants as medicine, and the cultural memory in how food is grown, gathered, prepared and shared. Thirty-four communities have shaped their food cultures to the rainforest’s biodiversity, each in its own way.
This is the soul the French framework was always missing, and it is where French Borneo gets its own voice.
I never drop a Bornean ingredient into a French dish for novelty. Ingredients come through relationships of trust, based on reciprocity and consent, and the cultural and medicinal context that gives them meaning stays part of the cooking. A leaf picked from a longhouse garden comes with the authority of the elder who taught its use. A seed recorded under our protocols arrives at the table with its provenance. Borneo is what gives the French framework something worth carrying.
Two complete traditions, each keeping its identity
In the kitchens that made fusion a commercial word, it often means a blend that weakens both sides: French technique softened to make room, indigenous ingredients flattened to fit. French Borneo will not make that trade.
The French rigour stays at full strength, because anything less would dishonour the discipline. The Borneo voice stays at full strength, because anything less would dishonour the communities this work serves. The two talk to each other. Neither gives ground.
In a French Borneo dish, the technique that builds the plate is recognisably French and the ingredients on it are recognisably Bornean. That pairing is the whole idea: two complete traditions, treated with respect, make something neither could make alone.
The eleven stages of a French Borneo menu
Every French Borneo plate goes through an eleven-stage method. Each stage has a name so the discipline cannot quietly slip, and each holds the work to the standard the cooking needs.
- Constraints. The occasion sets the frame before any dish does. Site access, season, regulation, audience and dietary commitments are all named first.
- Beverage. The drinks are planned with the food from the start, and the non-alcoholic path is written to be as complex as the poured one.
- Architecture and arc. The menu is paced like music. Temperatures and textures alternate, and the cool reset sits exactly where a long menu starts to tire the guest.
- Palette. Each course is anchored on one or two ingredients that say Sarawak, with a clearly named supporting cast and the technique stated.
- Structure. Every component has its station and its holding rule: what is made ahead, what is held, what is finished at the pass.
- Recipes. Each component has its specification: internal temperatures, weights, timings, the numbers to hit.
- Pairing finalisation. One principle runs the flight: match the weight, bridge an aromatic family, or cut a richness.
- Hallucination gate. The menu as cooked is checked against the standing canon below, and nothing goes out without it.
- Plating. The plating rules apply to every plate, every night, every cover.
- Market list. The order is split by origin, the cold chain is mapped and the customs line is documented.
- Deliverables. Everything is gathered into one record: the menu card, the production pack, the component checklist, the mise en place, and the voice memo for the custodial archive.
The method is not meant for the diner. It exists so the work survives when the chef is out of the room, and so any plate carrying the French Borneo name would stand up to a maison’s brand team.
The pairing logic
The drinks are written into the story of the menu from the start, instead of arriving as a classical flight afterwards. Each course is designed to meet a drink that carries its story on, and a non-alcoholic pairing has to be as complex as a poured one.
The house rule for pairing is simple: match the weight, bridge an aromatic family, or cut a richness. The river course’s clear collagen broth wants something delicate and mineral. The forest course’s smoke and ferment want sweetness and acid to answer the gula apong glaze and the tempoyak crème. The sea course’s buah kulim bisque wants depth and lift. The close wants a clean, lightly sweet note that leaves the pandan and coconut alone.
Where the food asks for it, the drinks come from Sarawak’s own tradition. Indigenous rice wine (tuak) goes with the highland courses, forest-infused mead with the deeper dishes, and nipah-palm cider and toddy with the coastal ones. A torch-ginger kombucha cleanses the palate, and a single composed cocktail arrives in a carved vessel at the close. Where alcohol goes into the cooking (tuak to deglaze the Mountain risotto and lift its jus, brandy in the Sea bisque), a dry, tuak-only path is documented for occasions that need it.
How we plate
The Serumpun plating style is organic and intentional, and rooted in place. We plate by clock position and measure distance in centimetres. Empty space is part of the composition. Rims are wiped after the garnish.
Flowers follow a simple test: every bloom must add aroma, lift, sweetness, freshness or cultural identity, and colour alone is never enough. There are at most three garnish elements on a plate, trimmed to proportion and dry, picked two to four hours before service and placed last, just before the wipe and the pass. A garnish lead handles the flowers and final micro-herbs so the sequence of base, protein, sauce, texture, flowers, wipe and pass runs cleanly.
Each course has its own look. The river bowl is serene and pale. The forest plate is dark and resinous. The mountain plate is earthy and multicoloured. The coast plate looks like a bright tidal pool, and the sea bowl like a warm hearth. The dessert is a modern composition with its empty space intact.
The standing canon
Every French Borneo menu is checked against a standing canon: a set of lines the work will not cross, whatever the occasion. The canon is what lets the synthesis hold its weight.
- No beef, veal or pork. The proteins are river fish, free-range chicken, aged venison, swordfish, tiger prawn, river snail, weaver ant and sago grub. This recognises that the public events cross Halal and other dietary commitments.
- Stock bases stay separate. Fish collagen for the river course, Manok Pansuh chicken broth for the meat courses, prawn shell for the sea course. No base crosses into another class.
- The indigenous ingredient has to earn its place. A leaf is in the dish because the dish needs it, and making the plate look Bornean is never enough reason. The buah kulim in the Sea bisque is the clearest case. It is there for an earthy, garlic-and-truffle depth that a European kitchen would go to Périgord for.
- Every flower does a job: aroma, lift, sweetness, freshness or cultural identity. Colour alone never qualifies.
- Alcohol is declared. Where tuak or brandy goes into the cooking, we record it plainly and document a dry path for occasions that need one.
- Figures come from the source. Quantities, weights and timings follow the kitchen’s execution notes and the procurement record. Anything the sources do not state is marked to be confirmed. We do not make it up.
I write the canon down because a rule nobody names is easy to relax, and I do not intend to relax it.
French Borneo at Expo 2025 Osaka
In August 2025, French Borneo Cuisine (listed in the Expo programme as Borneo French Cuisine) was presented at Seaside Studio CASO in Osaka, alongside Sarawak Week at World Expo Osaka.
Each course was designed as a piece of culinary science, with Modernist technique keeping and strengthening the medicinal properties of the Bornean ingredients. Professor Gerard Bodeker, the scientific advisor to French Borneo, explained the medicinal significance of each dish, which put the indigenous science behind every course on a proper scientific footing instead of treating it as picturesque heritage.
Osaka was the biggest international stage French Borneo has had, and the test of whether it was ready. The French technique lifted the Bornean voice without diminishing it, and Professor Bodeker’s authority gave the medicinal claims their proper weight. It passed. Expo Osaka is the public proof that French Borneo works as a cuisine.
What French Borneo is for
French Borneo is the cuisine my work serves. It is what I cook at home in Sarawak and on the international stages where Serumpun Sarawak appears. It shows that contemporary French training and indigenous Bornean knowledge can share one table without either losing anything, and it is how I cook every plate I put my name to.
The discipline is what lets the cooking honour the communities and the ingredients, the maisons whose work runs alongside mine, and the guest at the table.
Questions answered
Is French Borneo cuisine a form of fusion?
No. James Won describes French Borneo as a conversation between two complete traditions, in which each keeps its standing and each gives the other something it lacks. In his view, fusion often means a blend that weakens both sides, a trade French Borneo will not make.
What rules does every French Borneo menu follow?
Every French Borneo menu is checked against a standing canon. It serves no beef, veal or pork, keeps stock bases separate, asks every indigenous ingredient and every flower to earn its place, declares alcohol, and takes figures only from the source.
What drinks are paired with French Borneo cuisine?
The French Borneo pairing rule is to match the weight, bridge an aromatic family, or cut a richness, and a non-alcoholic pairing has to be as complex as a poured one. Where the food asks for it, the drinks come from Sarawak's own tradition, such as tuak rice wine, forest-infused mead, and nipah-palm cider and toddy.
The French framework gives rigour. Borneo gives soul. The cuisine is the conversation between them.
James Won
Selected Press
- Lifestyle Asia (KL) Review: Shin'Labo by James Won marries Japanese cuisine with French cooking, elevated through local ingredients 14 April 2022
- FirstClasse Shin'Labo by James Won 20 April 2022
- Prestige Online (Malaysia) Review: Shin'Labo by James Won — Japanese-French Cuisine 21 April 2022
- Robb Report Malaysia Shin'Labo Explores Japanese Yoshoku Cuisine With French Techniques and Malaysian Ingredients 23 April 2022
- Thailand Daily Shin'Labo by James Won Explores Japanese Yoshoku Cuisine 27 April 2022
- Vinprovning Japanese Meets French Cuisine, Enhanced With Local Ingredients 1 April 2022
- Café Aberto Japanese Meets French Cuisine, Elevated With Local Ingredients 1 May 2022
Each tradition keeps its standing, and each gives the other what it lacks.
