James Won with a ceremonial elder of Borneo at the Serumpun Sarawak pavilion, Expo 2025 Osaka. Photograph by Bonnie Yap.
Media Centre · 2014 to 2026

The public record

Twelve years of press in English, Chinese and Bahasa Malaysia, from editors who took the time to read the work closely.

Browse the record

All 266 entries. Search by outlet or title, or open a drawer to filter.

Film and video is published officially through Metta Studio, the channel of record. Filter by Format, then Video, for the catalogue.

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266 entries

Press Kit

Biographical material, institutional record, and direct contact for editorial enquiries.

James Won (文明辉) is a Malaysian chef and cultural strategist, and Co-Founder and Custodian of Serumpun Sarawak. He trained in Paris and Lyon, in the Lyonnaise bouchon tradition, and in the precision of Japanese yōshoku, and spent fourteen years in Malaysian food and beverage, twelve of them in fine dining, cooking contemporary French cuisine with Modernist techniques. He holds two French knighthoods: Chevalier de l’Ordre des Coteaux de Champagne, the Champagne confraternity, in November 2014, and Chevalier de l’Ordre du Mérite Agricole, a French state order, on 1 July 2024. He is the first Malaysian to hold both. He is Malaysia’s first Krug Ambassade Chef and Gaggenau’s first Malaysian Culinary Spokesperson, and the inaugural ambassador for The Plan luxury kitchen atelier and for Mepra. UNESCO Creative City of Gastronomy Kuching has endorsed his conservation work on Sarawak’s indigenous gastronomy.

Full press kit: long biography, headshots, brand-mark requests, media contact

Questions answered

What is in the Media Centre?

Featured pieces, a searchable record of every press entry since 2014 in English, Chinese and Bahasa Malaysia, the speaking engagements still to come, and the press kit. All speaking engagements have their own page.

What does the press kit include?

Short and long biographies, the record of honours and ambassadorships, the list of maisons, portraits and brand marks on request, and the press contact. Open the press kit.

Can I use the portraits and brand marks?

With written permission. The portraits and brand marks are James Won's intellectual property, and high-resolution files are issued once use is authorised. Some event or maison photography also needs the maison's approval, which is arranged on request. Write to connect@chefjameswon.com.

How do I request an interview or check a fact?

Write to connect@chefjameswon.com with your outlet and your deadline. The same address handles interviews, profiles, broadcast appearances, photograph and brand-mark requests, and fact-checking.

Where can I watch films about James Won's work?

Film and video is published through Metta Studio on YouTube, the channel of record. In the press record on this page, filter by Format, then Video, for the catalogue.

Try Krug Chef's Table, Mortlach, Locally Sauced, Mérite Agricole, Ryoutei, or Serumpun Osaka.