STRENGTHS

Culinary direction with artistic, cultural, and strategic fluency
Versatility across formats: from Krug-paired omakase to refined casual dining
Cross-disciplinary brand and kitchen design expertise
Trusted partner of global luxury and design leaders
Advocate for youth empowerment, zero-waste gastronomy, and heritage preservation
Motivator and presenter

VENTURES & CONCEPTS

Enfin by James Won – Malaysia’s first Krug Chef’s Table, blending French technique and local terroir
Shin’Labo – A refined omakase-style culinary journey fusing Japanese and French philosophies
Bouchon Enfin – A luxurious comfort food bistro elevating French-Malaysian classics
Brasserie Enfin – The first expression of Chef James's culinary ethos in a casual French setting
MeatMore – A whisky-paired steakhouse with the Mortlach Room, focused on live-fire cooking and deep flavor
Tapestry Malaysia – A multi-sensory dining experience that merges storytelling, design, and gastronomy
BadBoyCooks Finer – A reimagined elevated comfort food concept that redefines fast-casual with finesse, artfully blending nostalgic local flavors with French techniques in a bold, playful, and stylish format
Serumpun Sarawak – A cultural diplomacy initiative supported by the Sarawak Government, showcasing indigenous Malaysian cuisine on the global stage

Chef James Won is also a leading voice in cultural diplomacy:

Knighted Chevalier de l’Ordre du Mérite Agricole (France, 2024)
First Malaysian in Krug Ambassade and Chevalier des Coteaux de Champagne
Curator of Malaysia’s culinary presence at Expo Osaka 2025 and UNESCO Mulu Finale
Mentor/ Adjunct Lecturer at Taylor’s University Culinary Institute
Past and present Brand Ambassador for Krug, Hennessy, Gaggenau, BMW, and The Plan (Malaysia’s exclusive partner for Poggenpohl, ErnestoMeda, Sub-Zero, Wolf & Porro)