let us make the

Difference...

Chef James Won can deliver impact on multiple levels — from culinary innovation and brand elevation to cultural storytelling and high-level collaboration. Depending on your context (personal, corporate, governmental, hospitality, tourism, or brand), here’s what Chef James Won can do for you:

WORK WITH CHEF JAMES

Chef James Won transforms brands, spaces, and narratives — whether for:

LUXURY LIFESTYLE BRANDS & HOSPITALITY

Curated menus, immersive tastings, and guest experience design
Restaurant concepts, kitchen architecture, and cross-sensory journeys
Brand activations with legacy storytelling and culinary artistry

GOVERNMENT & INSTITUTIONS

National representation through gastronomy
Expo pavilions, UNESCO showcases, and regional diplomacy
Indigenous elevation, cultural branding, and zero-waste F&B

CREATIVE COLLABORATION

Design partnerships (The Plan & Gaggenau)
Mentorship and education (Taylor’s University Culinary Institute)
Keynote speaking, panels, and cultural consultancy

FEATURED IN

Tatler, The Edge, BFM 89.9, Robb Report, Luxuo, Esquire, TimeOut, Tourism Malaysia, UNESCO Mulu, Expo 2025 Osaka, The Star, Elle, Buro Malaysia and many other local and international publications and social media features.

My Mission

To redefine modern Malaysian gastronomy by anchoring it in craft, culture, and sustainability. Chef James’s mission is to present Malaysia to the world not just as a cuisine, but as a living legacy — using food to drive diplomacy, innovation, and identity on the global stage.

My Passion

Chef James is deeply inspired by the land — from the rainforests of Sarawak to the spice trails of the Malay Peninsula. His passion lies in uncovering the true potential of ingredients, reviving forgotten foodways, and amplifying indigenous knowledge through haute cuisine. He believes food is a powerful cultural expression — one that can heal, connect, and elevate nations.